HUMANIZING TECHNOLOGY
Led the market entry into India and Germany for the world's largest music collaboration platform & community. > Increased brand awareness by 12% and consideration by 9%
Pioneering the concept of online 2 offline brand experiences and concierge services for metro commuters in the US, starting with the SF Bay Area.
Directed the re-design of the USA TODAY app on 8 different platforms. > Won 2012 Mobile Excellence Award for 'Best User Experience' > Moved app from being #9 most downloaded free news app to #1 in two weeks.
Directed creation, design, and launch of Boca Video app. > Won Top Mobile App for Realtors & Homebuyers, at Bank of America's 2013 Housing Seminar & Expo, at the 2013 National Association of Realtors Conference.
Created + directed the first guerilla concert series inside the BART metro system, in downtown San Francisco, featuring local Bay Area artists.
ARTICLES & PRESS COVERAGE
Apple's Creative Block - Linkedin Pulse
Public Transport: BLINQ looks to optimize commuting - L'Atelier BNP ParisBas
Branson’s Virgin Mobile Finances Mideast Expansion - International Business Times
Smule may be the biggest music app you haven't heard of - CNET