HUMANIZING TECHNOLOGY

Smule Music Collaboration App
Smule Music Collaboration App

Led the market entry into India and Germany for the world's largest music collaboration platform & community. > Increased brand awareness by 12% and consideration by 9%

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blinq pods + app @BART
blinq pods + app @BART

Pioneering the concept of online 2 offline brand experiences and concierge services for metro commuters in the US, starting with the SF Bay Area.

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Re-designed USA TODAY apps
Re-designed USA TODAY apps

Directed the re-design of the USA TODAY app on 8 different platforms. > Won 2012 Mobile Excellence Award for 'Best User Experience' > Moved app from being #9 most downloaded free news app to #1 in two weeks.

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Boca Video app
Boca Video app

Directed creation, design, and launch of Boca Video app. > Won Top Mobile App for Realtors & Homebuyers, at Bank of America's 2013 Housing Seminar & Expo, at the 2013 National Association of Realtors Conference.

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AMPLIFY your B(R)AND campaign
AMPLIFY your B(R)AND campaign

Created + directed the first guerilla concert series inside the BART metro system, in downtown San Francisco, featuring local Bay Area artists.

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